After graduating with a master’s degree in Marketing, Andy cut his teeth in digital marketing with advertising agencies. After specialising in major bids and deals for B2B technology and engineering brands he went on to transfer these skills to the commercial property sector, generating and closing business for a number of developers and commercial real estate brokers.
Keen to expand his knowledge into different areas of the value chain, he took on the role of Digital Marketing Lead at Invennt where he is responsible for heading up digital marketing strategy for the business and our clients. Having started in web design and development, Andy still likes to get stuck into code and can often be found with his head in HTML or poring over PHP.
His main areas of interest are digital advertising, marketing automation and organisational decision making. In particular, how these can be used together to change perceptions and influence buying decisions for major sales.